Friendship Bracelet Exchanges at Taylor Swift Concerts Bring Fans Together

A group of fans display their bracelet-filled arms together before the concert
April 26, 2023
Taylor Swift’s The Era’s Tour will conclude this October, but her fans have found special ways to ensure the memories last forever. One way they’ve been coming together is by exchanging handmade bracelets.
The idea stemmed from one of Swift’s newest songs, You’re On Your Own, Kid, which features the line “So make the friendship bracelets,” representing the theme of living in the moment. Inspired fans were quick on their feet to get a trend started, and some excitedly started to work months before the tour even began! The hashtag #taylorswiftfriendshipbracelets currently has over two million views on TikTok, with more being posted every day as shows continue.
The make-and-exchange process is easy, as the bracelet can be as simple as the creator wants (common designs include song titles, cat charms, and bejeweled beads). This trend encourages Swifties to get creative, gives them an easy way to socialize with others, and provides a cute and cheap alternative to expensive souvenirs or merch.