The trends following the Dubai Chocolate bar are getting out of hand and over the top. I say this because they are making different versions of the chocolate bar such as Pizza, Burgers, and etc.
The original and now-classic Dubai Chocolate bar was created by the Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 the chocolate bar had exploded on social media.
It features a thick, milk chocolate shell usually filled with creamy pistachio (often tahini) and crispy shredded, phyllo-like pastry called Kadayif.
Global brands and small bakeries alike are adding onto the concept of the chocolate bar, turning it into croissants, milkshakes and more. Fillings range from peanut butter and jelly to s’mores to matcha.
According to AP News, “I don’t call this a “trend” anymore – it’s a whole new thing.” Said family business owner Din Allal. Din Allal owns a family business called The Nuts Factory, it has about 150 U.S stores featuring nuts, dried fruits, and candies.
